Because 2021 was not a year of rest, here is a retrospective that will make you smile. Indeed, the year 2021 was a flourishing one for the Donkey squad: more and more cities converted to bike-sharing systems, product evolutions, new partnerships, and fundraising. It’s time to take stock before attacking even harder this year!
📈 The IPO: 110 million DKK raised last spring
For the first time in its history, Donkey Republic raised 110 million DKK in funding and became a listed company on Nasdaq First North. This step confirms our ambition to become the best partner for more sustainable cities and to follow our mission: to offer the citizens more convenience and healthy options, simplify their daily life as riders and empower our growing community around Europe in making sustainable choices each day. This development also led to exponential demands for bike sharing solutions. Governments and municipalities have begun to define clear objectives to get people out of private vehicles and onto a combination of public transportation and micromobility like Donkey Republic’s bike share. Do you want to take part in the journey? Show your support by buying stocks!Download the Donkey Republic App
and start riding
🌍 The extension of our fleet and cities
Thanks to the work of our passionate team, Donkey Republic opened more than 30 new operations in 8 countries, including Straubing in Germany, a campus system for Amazon in the UK, Varberg in Sweden, Brest in France, Fanø in Denmark and Dordrecht in the Netherlands. Our iconic orange bikes now bring even more colors to all these cities, for the enjoyment of locals and tourists alike. In Geneva for instance, we celebrated our one year anniversary last August with more than 100.000 rentals made! In one year, we have talked to over 220 bike enthusiasts to implement bike share systems in their cities! Not to end it there, we are expecting to launch dozens of cities this year, from Finland to Southern Europe and even beyond! We are already delighted to announce the launch of the regional e-bike share system in Antwerp, a pilot in Cairo and a bike share system in Turku! In a nutshell, the Donkey fleet now reaches approximately 14,000 bikes in +70 cities in 14 countries. To achieve our goals, we will grow the size of our teams in 2022, particularly in sales, marketing, product and R&D. See our open positions here.🚲 Our Gen3, a new – and safer – generation of bikes
At Donkey we pride ourselves on our internal focus of learning development. We use what is widely known as the growth cycle when it comes to experiential learning. This allows us to constantly develop our product for all riders. By listening to our users through direct feedback, data and more, we established different learnings that we then put into place to elaborate our 3rd generation of bike and 2nd generation of e-bikes.✴A service that is constantly evolving to meet your needs
A more customized bike-sharing system: that could be our red line for 2021. In order to meet our ambition by offering the best alternative to cars in urban areas, our product team has worked harder than ever to deliver new features.- Day Deals: this new plan makes it very attractive for our riders to explore the cities for longer periods and not just for A to B trips. This radically transformed how our riders were using our bikes and made them take much longer trips. It has changed the average rental duration by more than 100% and improved YOY revenue by 4,4%. Looking to spend a day, a weekend or a week in a Donkey City? Our new Day Deals give you the best price for 1, 2, 3 or 7 day rentals.
- Ride History: our riders can see their past journeys, fetch invoices and reach support easier in-app.
- In-app Surveys: our team can create surveys for specific vehicles, so we can measure performance of specific hardware (solid bike tires f.x.)
- Wallet Auto Top-up: this features is the key to make sure a rider never runs out of funds on his/her wallet, so it gets filled whenever it runs out.